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Marketing Psychology Online Course
Last updated:
June 2026
Course Duration
Course Level
This Course Includes:
Free Certificate download upon completion
Bulk discount for orders of 5+ courses
Access from anywhere
Assessment retakes at no extra cost
Full audio voiceover
11 CPD points
Description
Understanding why customers make decisions and how psychology shapes behaviour is critical for modern marketing. The Marketing Psychology Online Course by High Skills Training is designed to help marketers, business owners, brand managers, and sales teams leverage psychological principles to improve engagement, trust, and conversions across multiple platforms.
This course is ideal for marketers, business owners, startup founders, brand and product managers, and sales professionals looking to apply insights from consumer behaviour, buyer psychology, and digital marketing psychology to create more persuasive campaigns. It is also beneficial for students and career changers seeking a structured understanding of marketing influence and human decision-making.
Learners begin with Marketing and Buyer Behaviour Foundations, exploring strategic marketing, market segmentation, targeting, positioning, and consumer decision-making. Modules on Cognitive Psychology, Biases, and Decision Mechanisms explain dual processing theory, heuristics, and framing effects. The course further covers branding, perception, emotional triggers, pricing, sales, conversion rate optimisation (CRO), CRM, and analytics, providing practical insights to improve engagement, conversions, and campaign effectiveness.
With High Skills Training, learners receive additional resources and a quiz to test their understanding and retention. Completing the course also provides a FREE CPD certificate. Also, the 24/7 learner support and a 14-day money-back guarantee make this course a risk-free investment for you.
Enrol today in this marketing psychology online course to leverage marketing psychology and apply proven, science-backed principles to boost your campaigns, improve engagement, and make more informed marketing decisions.
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What you will learn in this course
- Principles of consumer behaviour and decision-making in marketing contexts.
- Understanding psychological biases and their influence on buyer choices.
- Insights into brand perception, positioning, and product marketing psychology.
- Emotional triggers, persuasion, pricing strategies, and ethical marketing frameworks.
- Using digital marketing psychology and conversion optimisation techniques effectively.
- Application of market research, analytics, and CRM for strategic marketing decisions.
Who Should Take This Course
- Marketing and business students who want a deeper behavioural explanation of strategy and execution.
- Digital marketers and growth practitioners working with funnels, content, ads, email, and conversion optimisation.
- Brand and product professionals shaping perception, positioning, adoption, and loyalty.
- Sales and account teams who want psychology-based objection handling and trust-building.
- Founders, entrepreneurs, and creators building offers, pricing, and messaging in competitive markets.
- Analysts and researchers who want stronger measurement, insight quality, and evidence-based decision loops.
Sneak Peek
CPD Accredited Certificate
Our certificates are industry-recognised and can significantly boost your employability. They serve as proof that you've completed high-quality, CPD-accredited training and are aligned with current industry standards. Whether you're entering the job market or aiming for higher roles, this certificate adds strong value to your CV. It showcases your professional knowledge and commitment to continuous development, helping you stand out in the UK workforce.
Marketing Psychology Online Course
Curriculum
Marketing And Buyer Behaviour Foundations
Section Overview of Marketing And Buyer Behaviour Foundations
Business Psychology: What It Is, Why It Matters, And Bringing The Business World Into Focus
Basics Of Marketing And The Marketing Process
Strategic Marketing And Strategic Marketing Planning
Marketing Environment, Market Context, And Buyer Conditions
Market Segmentations, Targeting, And Positioning
Consumer Behaviour And Consumer Buying Behaviour
Business Markets And Buying Behaviour In Organisations
Consumer Decision-Making And Buying Triggers (Part 1 And Part 2)
Case Study – Consumer Decision-Making and Buying Triggers
Section Highlights of Marketing And Buyer Behaviour Foundations
Cognitive Psychology, Biases, And Decision Mechanisms
Branding, Perception, And Product Marketing Psychology
Influence, Emotional Triggers, Pricing, And Sales
Digital Marketing Psychology And Conversion Optimisation
Research, Analytics, Strategy, CRM, And Organisational Practice
Additional Resources
Quiz
Frequently Asked Questions
What is marketing psychology and why is it important?
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